firing up
BY NICK LICATA
aptop computers, smartphones, car batteries, coffee makers, toasters, microwaves, and cheap mattresses all share a typical lifespan of about five years. Same goes for small retail shops and restaurants. Thankfully, us folks here at In The Garage Media are in the process of beating the odds and are celebrating our fifth anniversary of All Chevy Performance magazine.
It hasn’t been easy. It’s been challenging while at the same time rewarding. The looming deadlines are never-ending, and as editor, trying to keep the content of a monthly automotive magazine fresh is no small task. I’m fortunate to work with an outstanding roster of tech writers and feature photographers. Those names you see on the byline of each article are, without a doubt, the most knowledgeable, creative, and talented in the industry, and we are lucky to have them contributing to this publication.
There were doubters who informed us that launching a printed Chevy-only magazine in a digital-first world is a risky move that is likely to fail. Suffice it to say, we’ve beaten the odds. Besides, we here at In The Garage Media have generally been the type to take risks rather than advice. When someone says we can’t do something, we just take it as a challenge.
So, here we are five years in and firing on all cylinders with no signs of slowing down. Our subscriber base is stronger than ever and newsstand sales continue to climb, thanks to you—our readers.
It’s comforting to know that All Chevy Performance magazine has outlasted the typical life expectancy of a microwave oven and a cheap foam mattress. (Although, on a side note, it might be time for me to replace that cappuccino machine, being I don’t get much rest these days).
If your project is homebuilt or done by a professional shop, we take pride in being able to show off the hard work that went into making your ride unique. As we head into our sixth year, it feels like we are just getting warmed up. Expect more killer builds, cutting-edge tech articles, and plenty of inspiration to keep your Chevy looking and running its best.
As we look ahead to the future, I can’t help but think of Doc Brown’s line in Back to the Future: “Roads? Where we’re going, we don’t need roads.” Well, in the Chevy muscle car world, we still need roads—and tires—because those roads are made for one thing: burning rubber. Lots of it!
You in?
I want to hear from you! Send an email to nlicata@inthegaragemedia.com