uring a recent weekly In The Garage Media editorial meeting with fellow editors, Rob Fortier (Classic Truck Performance) and Brian Brennan (Modern Rodding), the subject came up of how the hot rod, vintage muscle car, and classic truck industry is pricing out new and younger hot rodders. There’s no denying it—most muscle car enthusiasts today are north of 40, and the numbers don’t lie. Younger gearheads typically don’t have the funds to take part in the vintage scene and with classic car values skyrocketing, it’s more difficult for a new generation to get behind the wheel of an old-school ride. With that said, it’s important us veterans do what we can to bring a new blood into the vintage muscle car, hot rod, and classic truck culture.

But, there’s still plenty that can be done. One effective way is to introduce the younger folks to local clubs and cruises. Unfortunately, the majority of today’s high schools lack the auto shop programs that were common 30 years ago. But there are other avenues. Automotive trade schools are another way to introduce younger enthusiasts to restoration, engine building, and fabrication skills, giving them hands-on experience turning wrenches working with sheetmetal. Hearing the sound of a V-8 engine fire up for the first time can create a lifelong passion.

But once again it comes down to cost. Getting into a vintage Camaro, Nova, Tri-Five, or Chevelle can be a costly endeavor even when the restoration process is done in a home garage. With that said, 1980’s G-body cars can be an excellent alternative. Those cars are also climbing in price, but they are still somewhat affordable and are a great platform for an LS swap, opening the door to the hobby without completely breaking the bank.

Promotion is also important. The next generation lives online, and social media can play a huge role in showcasing the muscle car lifestyle. Builders, brand ambassadors, and event promoters need to continue sharing their stories that mix vintage cool with modern creativity—think restomod builds in real world driving situation—not just trophy seekers.

I believe that long timers of this hobby must take the wheel of responsibility and welcome in new enthusiasts and mentor them whenever possible. Bring your kids and your kids’ friends to a car show or cruise. Give them a wrench, explain the history, and let them feel the true nature of American horsepower. Passion is contagious, and if we share and expose the classic car hobby in the right light, it will continue to rumble for generations to come.

You in?